Why the Saudi Quality Mark (SQM) Matters for Your Products?

Posted on February 23, 2025

Articles

Why the Saudi Quality Mark (SQM) Matters for Your Products?

Recent studies show that 64.5% of consumers prefer products with the Saudi Quality Mark (SQM), which drives higher demand in the manufacturing industry.

The Saudi Quality Mark (SQM) helps companies like yours enhance their products’ reliability, durability, and performance. These qualities not only set your business apart from competitors but also reinforce your commitment to delivering high-quality products.

Whether you are manufacturing locally or exporting to Saudi Arabia, obtaining the SQM certification is crucial for compliance and success.

But why does this certification matter so much? And who actually requires it?

In this article, let’s dig deep into why the Saudi Quality Mark (SQM) matters for your products and how it can elevate your business.

Benefits & Profits You’ll Gain While Obtaining the SQM Certification

The Saudi Quality Mark (SQM) demonstrates important aspects such as quality, durability, or expertise, which increase confidence among your consumers that everything is in order.

Here is why obtaining the SQM certification can be a game-changer for your business:

Building trust with Your Customers

Delivering high-quality products is an effective way to develop deeper connections with potential buyers and help your consumers appreciate and believe in what you offer to them.

The SQM certificate shows your commitment to quality, sets your products apart from competitors, and positions your brand as a leader in your industry.

Products with the SQM certification are more likely to stand out in the Saudi market as it reassures your consumers, retailers, and regulators that your brand is committed to excellence.

Strengthening Your Brand Reputation & Credibility

Consumers are more likely to choose and stay loyal to brands they trust.

The Saudi Quality Mark or the SQM Certificate enhances your brand’s credibility by proving to your consumers, partners, and regulators that your company is committed to quality and compliance.

This recognition can extend beyond Saudi Arabia, as the SQM aligns with international standards, which makes it easier for businesses to gain recognition across the globe.

Fewer Complaints and Returns

Many studies have proven that companies producing high-quality products get repeated purchases and contribute in eliminating high business risks.

It is important to know that poor-quality products might get rejected at customs, recalled, or even banned from the market altogether, which can lead to huge financial losses, reputational damage, and legal complications.

The SQM certification mitigates all these possible risks by ensuring that products meet all necessary requirements before they enter the market.

Higher Return on Investment (ROI)

There is a strong positive connection between quality and profitability, as when you invest in SQM certification leads to long-term cost savings and a stronger market presence.

As a matter of fact, greater quality leads to reducing unnecessary investment costs, increasing customer satisfaction, and boosting your business’s profits.

Alignment With Saudi Vision 2030

The Saudi Quality Mark is a reflection of Saudi Arabia’s broader aspirations. As part of Vision 2030, the kingdom is seeking to diversify its economy, eliminate its dependence on oil, and position itself as a global leader in trade and innovation.

The SQM plays a pivotal role in this vision by promoting high-quality products, fostering consumer protection, and encouraging businesses to adopt best practices in manufacturing and quality control.

How SQM Helps You Improve Your Products

The SQM quality can help you elevate your products’ quality, simplify your exportation or importation procedures, and achieve greater success in the Saudi market. By adhering to the SQM Requirements or SQM standards, you are more likely to unlock many opportunities that directly contribute to your business growth.

Let’s explore how the SQM Certificate can serve as a catalyst for enhancing your products in profitable and measurable ways:

Rigorous Standards Drive Excellence

First things first, the SQM is granted only to products that meet the high-quality standards and regulations set by the Saudi Standards, Metrology and Quality Organization (SASO). These standards cover a wide critical range of criteria, including safety, durability, performance, and environmental impact.

While obtaining the Saudi Quality Mark (SQM), It’s important to obtain the Saudi Quality Mark (SQM) and ensure your products at least meet or exceed the SQM requirements and SQM standards.

These procedures encourage importers, traders, and manufacturers to enhance their products’ quality, address any shortcomings, and consider the quality of their materials, or manufacturing procedures to comply with the relevant SASO requirements.

Identification of Weaknesses

The procedures needed to obtain the SQM involve thorough testing and assessment of products by accredited laboratories and professional certification bodies like Tabseer in Saudi Arabia.

When you have dedicated, certified experts to evaluate your products, they will be able to reveal weaknesses or areas for improvement that may have gone unnoticed during internal quality checks.

Those experts play an important role in addressing these issues, enhancing the overall quality and reliability of your products, and making them more competitive in the Saudi market.

Increase Focus on Safety and Reliability

One of the main objectives of obtaining the SQM is to ensure that products are safe and reliable for consumers. You can see this focus on safety as a catalyst to invest in better materials, adhere to the essential requirements, and consider thorough quality control measures.

As a result, your products will become more durable, less prone to defects, safer to use, and highly valued by your consumers.

Tabseer: Your Trusted Partner for SQM Certification

Tabseer understands the challenges that you face when entering the Saudi market.

As an approved body by the Saudi Standards, Metrology, and Quality Organization (SASO), we are committed to assisting you in handling all the procedures for the SQM requirements and achieving certification with ease.

Our expert team is dedicated to providing top-quality services, from testing and auditing to issuing certifications.

We take pride in our role as a gateway to national conformity leader in Saudi Arabia that helps businesses like yours succeed in Saudi Arabia and beyond.

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