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Launch of “Buy Quality” Campaign to Promote Saudi Quality Mark Awareness

Launch of “Buy Quality” Campaign
The Saudi Standards, Metrology and Quality Organization has officially launched an awareness campaign titled “Buy Quality,” aimed at educating consumers on the significance of selecting products that carry the Saudi Quality Mark. This initiative encourages shoppers to verify the validity of these products through the “Taakad” application, ensuring they purchase high-quality goods.
Officials from the organization emphasized that the Saudi Quality Mark signifies a product’s adherence to approved standard specifications, guaranteeing safety and efficiency. This initiative is designed to boost consumer confidence by ensuring that products meet safety standards and are free from risks and malfunctions.
The campaign is beneficial for all stakeholders, including producers, consumers, and traders. It protects consumers while also enhancing the competitiveness of products bearing the mark, thereby facilitating their distribution in both local and international markets.
Currently, more than 300,000 products with the Saudi Quality Mark are available in various markets, reflecting manufacturers’ commitment to maintaining high standards. The campaign is part of the Authority’s broader efforts to empower consumers to make informed purchasing decisions that promote sustainability and improve quality of life through reliable product choices
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